ISB is just a one year program hence you don’t get to do an internship as a part of the program, however they have a concept of students doing an Experiential Learning Project which is popularly know as an ELP.
Companies have to pay some amount ( I think about 1.5 lakhs) to the school and give a brief of the project they want the students to do and then the students make teams of 4-5 and write an expression of interest and apply for the various projects. There is a lot of chaos when you make these teams because you need to find people who have similar interests as yours. As a team you can apply for multiple projects, but getting 5 people in the team to agree on 3 different project out of a list of somewhere between 100 to 15 projects is not an easy task. Teams get formed…teams break up…people ditch teams….lots of emails are floated…it is crazy few weeks!
After all the drama(well not so much for me…cause till many days into the process…I thought I did not want to do an ELP!) we go an interesting project to come up with the Digital Marketing strategy for a leading pharmaceutical company.
The project is interesting….hope we manage to do a good job of it and learn lots in the process…our client has been pretty unresponsive so far….but I hope that changes!
Keep reading this space for more on our experience and digital marketing strategy!