Category Archives: ISB

Airports and Airplanes…

Flights are fun….especially when you are going to places you want to go to. Took one such flight from Mumbai to Chennai today evening and for once in my life I had someone remotely¬†interesting sitting next to me… It all … Continue reading

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Who Should Go to ISB?

Indian School of Business(ISB)….the best B-school in the world! ¬†Disclosure well my opinion is biased cause I am a fresh graduate and still very hung over about ISB! ISB is not all perfect but this post is not about writing … Continue reading

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Saffola Masala Oats :-)

I am almost at the end of my MBA stint from ISB and just have 2 more exams to give on Retailing and New Product Development. We had just started our attempts to study when the stomach starting growling and … Continue reading

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My Yearbook Write up:-)

We are almost at the end of the ISB year..(ūüė¶ Yeah…time flies.) Currently along with learning ¬†frameworks for placements and giving interviews we are also in the process of writing our year book profiles. This is what my¬†friends¬†had to write … Continue reading

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Project Evaluation Framework

We have a Prof from NASA who is¬†teaching¬†us how to manage complexity…very¬†different¬†course¬†here is something¬†interesting¬†I learnt from the course: This is framework to evaluate any projects that come up in an organisation. is the organisation covering all the four risk bases … Continue reading

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Sales Force Effectiveness Drivers

Attended a session by ZS associates on Sales force…they had an intersting way of looking at ¬† it with 5 pillars…it is not rocket science but just a logical way of looking at a sales force, issues if any in … Continue reading

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Of Selling Soaps and More…

HUL was on campus yesterday talking about what they do best…’selling soap’ and I was impressed..I did not know it takes so much thought goes behind selling soap! Some key takeaways…which may not may not be clear to someone reading … Continue reading

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Price the Customer not the Product: Segmentation

Interesting¬†Class on the importance and methods of segmenting the market. Key Takeaways ¬†Segment based on needs and¬†benefits¬†and not descriptors like age socio-economic status etc. The descriptor variables have their value but it is more to know how to reach out … Continue reading

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Social Media Classification

When you are doing an MBA…you come across a lot of 2X2¬†matrix…..and I came across an interesting one today to classify various social media platforms. Just putting it here so I remember it! Happy reading!        

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Some More International Financial Crisis explained..

Asian Financial Crisis 1997 The crisis started in Thailand. Thailand had acquired a burden of¬†foreign debt¬†that made the country effectively bankrupt even before the collapse of its currency.Thai government to¬†float¬†the baht, cutting its¬†peg¬†to theU.S. dollar. ¬†Indonesia,¬†South Korea¬†and Thailand were the … Continue reading

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